Communication Flow
Earlier this week I was thinking about how
communication flows in an organization? Companies can be thought of as mini
global units, as most communications are global within their own organizations.
Communications go up, down, side-to-side, and out into the world. In most
businesses, employees and management communicate good news, bad news, project
reports, status reports, and more up and down the organizational ladder, and
often the same information is communicated laterally. Communications also go
out to clients in the guise of press releases, proposals, emails, and project
reports.
I've seen too many company communications that
aren't clear, and don’t represent the company's message. Too often
employees, management, and outside recipients find themselves confused about
the message being communicated. Just getting your message out doesn't always
convey what you're trying to say. I believe intent and execution are key to
ensuring good communication flow no matter in which direction you're communicating.
